About Natalie Tincher
Keynote Speaker, Style Strategist, Founder of BU Style
Natalie Tincher is a keynote speaker, style strategist, and the founder of BU Style, a New York City–based consultancy that helps professionals and organizations use style more intentionally to communicate credibility, authenticity, and leadership.
I use style as a lens to talk about presence, communication, and leadership.
In today’s professional world, we hear a lot of language about presence, authenticity, and personal brand. But those ideas are often discussed without giving people practical tools to understand how the choices they make in what they wear influence those signals. In my work with organizations and audiences, I help people move beyond buzzwords and start thinking about clothing as a form of communication—one that sends signals about credibility, authority, and authenticity long before we say a word.
“The goal isn’t to reinvent yourself. It’s to align how you show up with who you are—and who you’re becoming.”
– Natalie Tincher
Natalie’s Work Is Built on Real Experience
-
Global Wardrobe stylist for Bloomberg TV
-
Named in Time Out New York’s top stylist list in 2016
-
Image Consulting Certification from the Fashion Institute of Technology
-
Certified Public Speaker from The Big Talk Academy
The BU Style Six™ helps people understand the message behind their clothing.
Through my BU Style Six™, I introduce a framework that helps people understand the deeper message behind their clothing choices and how those connect to who they are. The model identifies six core style personalities and creates a shared language people can use to talk about style more thoughtfully, similar to how other oft-used assessment tools help teams discuss leadership styles, communication preferences, or ways of working.
Every person—and every organization—is a mix of these style personalities. Some tend to show up more strongly and consistently, while others flex depending on the environment, expectations, or moment someone is stepping into.
Style isn’t static. It shifts depending on the room you’re walking into. Understanding that mix helps people recognize their natural preferences while also seeing how they can adapt their style strategically across different settings and scenarios.
Then we add the practical tools.
Insight alone isn’t enough. Once people understand their style tendencies, we layer in practical tools that translate awareness into action by looking at things like fit, proportion, balance, and how clothing performs in real environments. From there, people can create simple “do” and “don’t” guidelines based on their own responses to clothing and the outcomes they want to create.
and then
wrap-up
Insight and structure working together.
This balance is where real confidence and clarity comes from. People gain the freedom to experiment and express themselves, while also having practical tools that help them evaluate clothing more objectively. Style stops feeling like guesswork and becomes a skill people can use intentionally as their roles, responsibilities, and careers evolve.
The Story
I didn’t grow up with fashion as a “thing.” My mom’s daily uniform was elastic-waist jeans (honestly, ahead of the post-COVID curve) and a university t-shirt. But she did teach me something that would quietly shape my approach to style: invest wisely.
—Quality over quantity
—No overpriced big logo tees (“You don’t need to advertise for someone else.”)
—And a strict back-to-school shopping budget
Each year she’d give me a set amount to spend, and I had to make it work, even when I was really hoping that one extra cute sweater might somehow make its way into the pile. The parameters were clear: modesty rules, a fixed budget, and the expectation that these clothes needed to last for the months (and years) ahead. There wouldn’t be new things sprinkling into my wardrobe until maybe Christmas.
Without realizing it at the time, those constraints forced me to think about clothing differently. I had to choose pieces I genuinely liked, think about how things worked together, plan for the season ahead, and make decisions that balanced personal preference with real-world limits.
My curiosity about clothing and personal style started there.
When I moved to New York City, I dove headfirst into learning the fashion industry, studying it, immersing myself in it, and building real knowledge about how it works. But even with all that exposure, I kept running into the same question: “How does this translate to me?”
How do you take the world of fashion and make it feel authentic, comfortable, and true to your own background and preferences?
Quite frankly, I was lost. There were times I skipped social events because I didn’t feel good about my style options—or about myself in them.
That experience unlocked something important.
Because I realized the challenge wasn’t really about fashion. It was about translation.
So I went deeper. I began exploring the intersection between who we are, the environments we move through, and the choices we make in what we wear. That deep dive eventually became the foundation of my work today.
I don’t teach rules or trends. I teach a way of thinking, with frameworks and language that help people understand themselves, make intentional choices, and adapt their style depending on the room they’re walking into.
Through her speaking and consulting, Natalie helps individuals, teams, and organizations think more intentionally about what we wear and the signals it sends by bringing both insight and practical tools to the way people approach style.
Over the years, she has worked with hundreds of clients navigating moments of growth and visibility, from promotions and leadership transitions to media appearances, speaking engagements, and major life changes. This behind-the-scenes experience has given her a unique window into how visual choices shape confidence, communication, and opportunity.
Her work has also extended into national media and broadcast styling. Natalie previously served as a global stylist for Bloomberg TV, helping develop company style guidelines while giving each on-air talent a distinct personal point of view.
She has presented keynotes, led trainings, participated in panels, and consulted with organizations, including Goldman Sachs, WarnerMedia, and UBS—helping companies and audiences rethink and clarify style guidelines through a “clear is kind” lens and translating those ideas into practical, empowering guidance that helps individuals learn how to make intentional style decisions . . . and have fun while doing it!
