Wear Who You Are

Wear Who You Are is my podcast about one of the most everyday—but powerful—things we all do: get dressed!

Because every single person has a style, and every style deserves support.

Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media.

You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives.

This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself

Featured topics of the podcast:

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PODCAST Olivia August PODCAST Olivia August

Try It On, Be Cool: Fitting Room Rules That Matter

Fitting rooms: awkward, emotional, and full of unspoken rules. In this episode of Wear Who You Are, stylist Natalie Tincher shares insights from shoppers, sales associates, and her own 15 years in the industry to reveal what’s really going on behind the curtain—and how we can all make the try-on experience a little better (and a lot less sweaty).

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PODCAST Olivia August PODCAST Olivia August

How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

What do you do when your closet is full . . . but you still feel like you have nothing to wear? Or when your clothes don’t quite match who you are—or who you’re becoming?

In Episode 57 of Wear Who You Are, style strategist and founder of BU Style, Natalie Tincher, takes us behind the scenes of what it really means to work with a personal stylist—and how to know when the time is right. Whether you’ve never worked with a stylist or you’ve been curious but unsure if it’s “worth it,” this episode pulls back the curtain.

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PODCAST Olivia August PODCAST Olivia August

Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style

In this episode of Wear Who You Are, Natalie sits down with Farida, founder of DALYA, to talk bespoke fashion, personal power, and the deeper meaning behind “dress the way you want to be addressed.” From fabric choices to the emotional impact of custom clothing, they explore how style can support how we move, lead, and live. It’s a conversation about being seen—and dressing like it.

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PODCAST Olivia August PODCAST Olivia August

From Couch to Conference: Redefining Remote Style

In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode.

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