Fitting rooms: awkward, emotional, and full of unspoken rules. In this episode of Wear Who You Are, stylist Natalie Tincher shares insights from shoppers, sales associates, and her own 15 years in the industry to reveal what’s really going on behind the curtain—and how we can all make the try-on experience a little better (and a lot less sweaty).

What do you do when your closet is full . . . but you still feel like you have nothing to wear? Or when your clothes don’t quite match who you are—or who you’re becoming?

In Episode 57 of Wear Who You Are, style strategist and founder of BU Style, Natalie Tincher, takes us behind the scenes of what it really means to work with a personal stylist—and how to know when the time is right. Whether you’ve never worked with a stylist or you’ve been curious but unsure if it’s “worth it,” this episode pulls back the curtain.

In this episode of Wear Who You Are, Natalie sits down with Farida, founder of DALYA, to talk bespoke fashion, personal power, and the deeper meaning behind “dress the way you want to be addressed.” From fabric choices to the emotional impact of custom clothing, they explore how style can support how we move, lead, and live. It’s a conversation about being seen—and dressing like it.

At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. From bold fashion choices to even bolder hugs, Marin reminds us that joy is something you can wear—and share.

In the latest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Southeast Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. 

It’s a party on the bottom! All your denim questions answered. Raw denim, selvedge, sizing, and everything else!

In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode.

In the final episode of the "Wear Who You Are" podcast for 2025, host Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design, discusses her research that intersects dress, embodiment, and spirituality. Fiona, a former fashion designer and published author, shares insights from her key projects, including "Dress and Emotion" and "The Outlier Initiative," which explore the emotional significance of clothing and inclusivity in the fashion industry. She emphasizes how clothing choices are influenced by personal identity and cultural environments, illustrating that fashion is a profound expression of the self.

In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.

Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps of inflated pricing often seen during these events. Of course, Natalie emphasizes the importance of creating a Strategic Shopping List to avoid impulse buys, suggesting tools like browser extensions to track item prices historically. This episode also shows a Strategic Shopping List in action, demonstrating how a stylist identifies specific items they're looking for during the holiday shopping sales. In the final notes of this solo episode, Natalie also delves a bit into the BU Style values and ethical implications of holiday consumerism, advocating for mindful purchasing that takes environmental and social factors into account. We encourage listeners to support small businesses and engage in community-building initiatives like Small Business Saturday and Giving Tuesday, and ask you to join us in being thoughtful consumers this holiday season.

In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that makes them feel fabulous and confident. As always, you'll learn how to apply the BU Style methodology to help distinguish between long-lasting fashion trends and those pesky microtrends that seem to pop up overnight only to fade just as quickly (remember Mob Wife?!), likening them to moments from pop culture that came and went without leaving a lasting impression. You'll learn how hero pieces are the ones that make you feel like the best version of yourself—those pieces that transform your mood and feel like a superpower. Natalie shares concrete anecdotes and examples, and even weaves in testimonials from real clients who have applied this methodology in their own lives. If you're interested in learning more about the BU Style methodology, consider a Q the Stylist one-on-one session with Natalie, or submit your questions via Instagram to be answered via the podcast!

Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of work in the field have given her the ability to discern between trend and true personal expression. As for herself? As she puts it, “I really just want to be comfortable...I don’t have time for uncomfortable clothing." Amen to that. Throughout the discussion, Karya shares her experiences capturing street style from around the globe and how each fashion week offers something slightly different, but that the universal tell for personal style is “wearing who you are.” Natalie and Karya bond over their shared belief in the difference between aspiration and inspiration, examining how to translate global trends into our own wardrobes as long as it serves you. Karya also passionately notes the significance of community in fashion, stating, “It’s fun to find like-minded people.” And with that, we think we've found a like-minded person for our BU Style community! From the belief in consuming less (Karya even makes some of her own clothes), down to naturally championing the basic tenets of BU Style, this episode felt like coming home.

Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative. With characteristic passion and a love of puns and wordplay, Natalie underscores that authentic style transcends fleeting trends and social media pressures; it’s about understanding and expressing who you genuinely are through your wardrobe. Throughout the episode, Natalie weaves together expertise and personal anecdotes to highlight how you can combine different elements of the BU Style Six. Whether you’ve got a Relaxed disposition but want to step out with more Magnetic energy at a corporate event, or if you thrive in a Creative environment yet crave Classic sophistication—there’s always room for blending styles to create looks that resonate with your personality. Natalie encourages you to rummage through your closet, pinpoint the pieces that align with your style identities, and confidently develop your own unique blend. And underscoring all of this is the importance of self-acceptance and understanding, all to help listeners step away from the distractions of mainstream fashion and societal expectations. By embracing your individuality and the diverse elements of your style, you can wield your wardrobe as a powerful tool for self-expression. This is a really foundational episode of Wear Who You Are, and there's so much to learn here in this Style School methodology episode. True style is a reflection not of what you wear, but who you are. 

Get ready for an exciting and artistic episode of Wear Who You Are! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider episode revolves primarily on image making and photography (including fashion photography), as well as how to nurture a fulfilling creative life. Recording from his studio in London, Miles shares the value of maintaining a distinct separation between his work and home life, emphasizing how the division enhances his focus on each. Miles details his meticulous approach to photography and art, detailing the evolution of his ideas from sketching and planning, and then how a tension between ambition and practical constraints of a shoot ultimately play out. Natalie and Miles also explore the impact of digital media on the fashion photography landscape, the importance of Vogue Italia in fashion and art, and how Miles plants seeds (or clues) in his photographs to create a rich visual narrative. With plenty of banter, this episode is packed with creative sparks as Natalie and Miles explore the elements that make art come alive.

Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon. In a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.

The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.

The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.

Actors on styling, headshot, and how to represent yourself authentically. Even when you’re playing a different character, your own style is present. So how do you reconcile the two?

Style School—Shoe Care & Repair for Long-Lasting Wear. Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years after. This short episode is chock full of resources and stylist tips!

Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my amazing mom, Jan. It may surprise you that she wasn’t into fashion, but she still taught me important lessons on personal style that remain core to my practice today.